Sprite Holiday
Campaign, Packaging
In collaboration with the Sprite team, we developed a comprehensive campaign strategy and packaging system for Sprite’s global holiday market. Because "the holidays" look vastly different across the globe, our challenge was to create a design language that felt universally inclusive, regardless of regional traditions or belief systems.
We designed a robust iconography system centered around the theme of light, pairing it with a transparent, refractive illustration style. The final system brings a bold confidence and festive sparkle to the shelves, while remaining unmistakably Sprite.
