Verizon Soccer
Campaign, Program Identity
2025
With the 2026 FIFA World Cup arriving in North America, Verizon set out to give fans the ultimate tournament experience. As the official telecommunications sponsor, their mission was simple: prove that "no one gets you closer" through massive ticket giveaways, exclusive streaming perks, and once-in-a-lifetime experiences like Pitchside Access with David Beckham.
We partnered with Verizon to design a cohesive visual system for their soccer platform that brings this concept of closeness to life. By combining intimate, hero-focused fan portraiture with dynamic typography and a flexible framing device, we created a scalable identity that puts the audience at the center of the beautiful game.
