Sprite Global Holiday
Campaign Identity, Packaging
2023
In collaboration with the Sprite team, we developed a comprehensive campaign strategy and packaging system for Sprite’s global holiday market. Because "the holidays" look vastly different across the globe, our challenge was to create a design language that felt universally inclusive, regardless of regional traditions or belief systems.
We designed a robust iconography system centered around the theme of light, pairing it with a transparent, refractive illustration style. The final system brings a bold confidence and festive sparkle to the shelves, while remaining unmistakably Sprite.
Credits
Agency: Turner Duckworth
Client: Sprite
Role: Midweight Designer
Executive Creative Director: Chris Garvey
Creative Director: Jared Britton
Designers: Eli Walters, Jaycen Mitchell, Kirill Mazin
Account Leads: Wyeth Whiting, Tristyn Cooper