Samsung
Key Visuals, Identity Design
2020–2023
As a global leader in tech innovation, Samsung consistently sets the standard for excellence. We partnered with their team to elevate the brand's presence, working comprehensively across conceptual ideation, design principles, and lifestyle photography to achieve true iconicity.
Our team delivered end-to-end creative support, driving the visual narrative from high-level digital activations to large-scale physical touchpoints.
Credits
Agency: Turner Duckworth
Client: Samsung
Role: Designer
Executive Creative Director: Cinthia Wen
Creative Director: Carolyn Ashburn, Alice Koswara, Sam Enz
Design Director: Thom Pastrano, Glenn Chan
Designers: Eli Walters, Akira Yasuda, Bennett Wantz, Derek Price, Andrew Ross, Zenghui Lin, Sydney Bradshaw, Jake Gavino
Motion: Jack Powell, Nathan Nickel, Chun Chun Chang
Production and Implementation: Sara Scanlan, Jeff Ensslen, Josh Michaels